SocialTerrain, Inc. was founded in 2008 to develop tools to integrate social networking with businesses. From this, DirectoryCentral.com was created and launched in June, 2010 to connect businesses to customers via social media. The system allows businesses to use the larger social networks like Twitter, Facebook, and LinkedIn for communicating updates, blogs, and coupons. Businesses can post information on the directory, and it will automatically be sent out to all of its followers on the social network sites, thus providing a centralized platform to simplify the online marketing world. The ability to integrate the communication with other social networks between the consumer and business is what sets this directory apart. Utilization of this marketing functionality is offered at no cost to the business owners or consumers.